Safari experts & storytellers. Since 1991
Safari experts & storytellers since 1991
OUR MISSION is to offer a more conscious and meaningful way to travel. It’s for curious, passionate explorers who seek responsible ways to enjoy Africa’s extraordinary biodiversity and meet her people.
Through our mix of tailor-made safaris, conservation journalism and bespoke donations, we shine a spotlight on authentic Africa to foster celebration and understanding.
Our business practices are aligned with our ethics, and we work continuously to have a positive impact on Africa, our home.
Tailor-made luxury African safaris just for you
We craft experiential African safaris just for you, with love. Our crew of passionate safari experts have lived and worked in Africa for most of their lives.
Travel in Africa is about knowing what, when and where to go and with whom – for the ultimate safari experience. A few weeks too early/late or a few kilometres off course, and you could miss the Greatest Show on Earth. And wouldn’t that be a pity?
Inspirational, factual conservation journalism
We believe storytelling plays a pivotal role in education and in creating a more responsible future of travel within the conservation landscape. We seek to minimise the negative environmental and social impacts of travel while maximising its positive impacts.
These articles keep our readers informed and inspired to join us in celebrating Africa and doing good. Over sixteen million people in the last decade have read our stories that reflect the complexity and reality of life at ground level here in Africa.
Our tribe encompasses caring individuals from across the globe who have taken on board the science and facts and helped us spread the word. And for that, we are eternally grateful. Our stories include Photographer of the Year – our annual visual celebration of Africa’s extraordinary biodiversity!
Paying it forward
We generate significant donations for selected conservation projects that deliver impact at the ground level. We choose each project carefully based on our assessment of its contribution to biodiversity and rural people living amongst wildlife.
We donate a portion of every safari sold to some of these causes, and direct our readers and subscribers, inspired by our conservation journalism, to others based on their personal preferences.
Ukuri: book where local communities benefit
We operate an online booking platform for lodges & bush camps that offer tangible, measurable benefits for conservation & communities.
Ukuri.travel is the preferred booking platform for safari lodges managed by African Parks and other impactful protected area managers.
Our manifesto
Everything we do is aimed at benefiting African ecosystems, biodiversity and people. Our safari guests, newsletter subscribers, and followers strive to help us celebrate Africa and do good.
We celebrate and support the critical role of courageous conservationists – the ground crew in the field, scientists, high-level decision-makers, informed influencers and activists, landowners, and local people who bear the costs of living alongside wild animals.
We continually ask ourselves, 'How can we help?'. We help by travelling responsibly and donating to worthy causes, by debating to help find conservation solutions, and by investing the time to learn about Africa. And we help by collaborating with others who share our passion.
This is a multi-dimensional belief system, best described in our manifesto.
Why choose us to craft your safari?
Handcrafted experiential safaris since 1991.
Travel in Africa is about knowing when and where to go, and with whom. A few weeks too early/late or a few kilometres off course, and you could miss the greatest show on Earth. And wouldn’t that be a pity?
Trust & Safety
Guest payments go into a third-party TRUST ACCOUNT - protecting them in the unlikely event of a financial setback on our part. Also, we are members of SATSA who attest to our integrity, legal compliance and financial stability.
Make a difference
We donate a portion of the revenue from every safari sold to carefully selected conservation projects that make a significant difference at ground level.
YOUR safari choice does make a difference - thank you!